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Telephone On-Hold Statistics
Results of studies performed by 3 of the major
telecommunication companies:
 

AT&T REPORTS:

  • An estimated 70% of business callers are put on-hold.
  • An estimated 60% of business callers put on-hold hang up.
  • An estimated 30% of these callers don't call back!
A NATIONAL STUDY PUBLISHED BY NORTH AMERICAN TELECOMMUNICATIONS ASSOCIATION REPORTS:
  • Callers with SILENCE-ON-HOLD will abandon their calls in less than one minute; 90% hang up within 40 seconds.
  • Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than with only silence.
  • Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer.
  • US WEST COMMUNICATIONS FOUND THAT INFORMATION-ON-HOLD RESULTS IN:
  • 40% increase in retention of callers on-hold
  • 15% increase in inquiries
  • 12% increase in requests for products and services mentioned on-hold

MORE ON-HOLD FACTS:

  • Telemarketing Magazine - "Over 70% of business callers are put on-hold..."
  • OfficeTeam Survey - "The average executive spends 17 minutes per day on-hold..."
  • CNN Survey - "The average person spends 60 hours per year on-hold..."
  • CNN Survey - "Without music or messages, 60% of those on-hold will hang up and 30% won't call back..."
  • Cellular Marketing Magazine  - "Over 85% of callers prefer on-hold messages over silence..."
  • Telemarketing Magazine  - "Surveys show that 15% to 20% of callers make purchases and inquiries based on information they heard on-hold..."
© 2005 Gospelbiz On-Hold Audio System